Exciting new thinking about lean startups that is applicable to early stage startups, startups with traction, as well as large organizations:
Emphasis on learning how to segment your market. Well-executed market segmentation is key to figuring out your ‘must-have’ use case, how to expand beyond early adopters, and how to accelerate your company’s growth after establishing product-market fit.
Introduction to the Lean Entrepreneur Value Stream. Canvases are great, but how do you figure out what goes in them? How do you know what aspect of your business to focus on? The Value Stream Discovery exercise helps you describe desired customer behavior, business activities necessary to achieve desired behavior, and how to measure progress throughout the entire customer life-cycle.
Brand new case studies detailing organizations like PayPal, Hubspot, Intuit, Sharethrough, large and small inside tech, outside tech, social-impact, two-side marketplaces. The case studies cover business model innovation, customer development, viability testing, use of actionable data and much more.
You will learn new insights and hacks that help you implement lean startup in your organization, no matter what growth phase you’re in. The Lean Entrepreneur focuses you on how to move the needle!
Email firstname.lastname@example.org to learn how to move the needle for your organization.